Multi-location & DSO marketing · Patient Acquisition System
Central strategy, tracking and brand standards with location-level budgets, pages and Google Business Profiles, built as one system for groups, DSOs and MSOs, and reported as cost per new patient by location.
Channels in the system
Groups grow by acquisition, and each acquired practice arrives with its own website, ad account, phone system and reporting habit. Leadership ends up comparing numbers that don’t mean the same thing.
The fix is not to centralize everything. It is to centralize the parts that must be identical and localize the parts patients see.
Multi-location practices should centralize strategy, tracking, creative standards and reporting while running location-level budgets, pages and Google Business Profiles. That way every location competes locally, and leadership sees cost per new patient for each location on the same definitions.
After a few acquisitions, marketing becomes a patchwork of agencies, accounts and definitions. Budgets can’t be compared because “lead” means something different in every office.
We build one measurement standard first, then let each location compete locally on top of it.
Different tools and definitions make budgets impossible to compare.
Central brand teams and local managers pull in opposite directions.
Leadership can’t see which locations need budget and which need fixing.
One standard for measurement and brand, with local budgets and visibility for every location.
Ad accounts and campaigns structured so every location has its own budget, targeting and reporting line.
Consistent templates, accurate details and local content for every location.
One tracking plan, one set of conversion definitions and one CRM pipeline across the group.
Cost per new patient, booking rate and show rate by location, specialty and channel.
Approved creative, landing-page templates and change controls for local teams.
A repeatable process to bring newly acquired practices into the system in weeks.
The same framework works whether you have five locations or fifty.
Centralize anything that must be comparable or consistent: tracking, conversion definitions, brand, creative templates and reporting. Keep local anything patients judge locally: Google Business Profiles, location pages, reviews, local offers and ad budgets.
| Area | Centralize | Keep local |
|---|---|---|
| Measurement | Tracking plan, conversion definitions, dashboards | Location-level targets |
| Brand | Logo, voice, templates, compliance review | Local photos, team bios, community content |
| Search visibility | SEO standards, schema, site architecture | Google Business Profiles, location pages, reviews |
| Paid media | Account structure, bidding strategy, creative library | Budgets and geo-targeting per location |
| Follow-up | CRM pipeline, scripts, automation | Front-desk coaching and local scheduling |
The rule of thumb: centralize what must be comparable; localize what patients see.
We haven’t published a multi-location healthcare case study yet. Our strongest evidence of multi-account scale is the tracking portfolio below, alongside a full-system healthcare result.
Including healthcare and wellness accounts such as a plastic surgery practice and a pharmacy, with 9 server-side containers, Meta Conversions API, call tracking and offline conversions.
Procedure-level Google Ads, a dedicated consult page and tracking that separated calls, forms and booked consults cut cost per conversion from $141.68 to $61.12 while conversions grew from 34 to 99.
Groups multiply compliance risk: one location’s pixel on a booking page, or one manager’s unapproved ad, exposes the whole organization.
Central governance means every location inherits HIPAA-aligned tracking, approved claims and documented change controls.
This is how we build. It is not legal advice; confirm your setup with your own counsel.
| Rule or risk | What we do |
|---|---|
| Local changes | Change controls and audit logs for every account, page and tag. |
| Google Healthcare & medicines policy | Ad copy, keywords and landing pages reviewed before launch; certification handled for restricted categories. |
| Meta health & wellness rules | No targeting by health condition and no copy that implies a viewer’s condition or negative self-perception. |
| HIPAA and online tracking | No pixels on authenticated pages; a server-side container strips identifiers; offline conversions send click IDs, not PHI. |
| Forms, chat and booking | HIPAA-eligible tools with a signed Business Associate Agreement, encrypted and access-controlled. |
| Reviews and testimonials | Patient consent on file, no PHI in replies, and FTC endorsement rules followed for any featured result. |
We start with measurement, because nothing else can be compared until every location counts the same way.
Recorded audit of your ads, Maps, website, tracking and follow-up; baseline cost per new patient for new patients by location.
Calls, forms and booked appointments tracked server-side, with no PHI sent to ad platforms.
Landing pages for your highest-value treatments, with proof, pricing context and short intake.
Search and Maps first, then social, with policy checks on every ad and page.
Weekly tests and a monthly review of cost per new patient by treatment; budget follows booked appointments.
We set a measurement baseline on day one, so progress is visible every week.
See the full Patient Acquisition SystemMost agencies manage locations one by one. We build one measurement and brand standard for the whole group, then let every location compete locally.
Dr. Muhammad Abdullah is a Doctor of Pharmacy with an MBA. Health claims, patient data and platform policy get a clinician’s care.
Calls, forms, bookings and show-ups are tracked separately, so budget follows patients, not clicks.
A flat monthly retainer, never a percentage of ad spend. A 90-day initial term, then month to month.
Ad accounts, analytics, Tag Manager, website and data stay in your name.
Every service shares the same tracking, the same team and the same monthly cost-per-new-patient review.
The full system, from ad spend to new patients, reported as cost per new patient.
Explore the systemRank in the map pack and AI answers for the procedures and conditions you treat.
Explore medical SEOPolicy-compliant, procedure-level campaigns that fill consultation calendars.
Explore healthcare PPCFacebook and Instagram campaigns within health-ad rules, tracked without PHI.
Explore Meta ads for practicesTrust-first, fast practice websites with HIPAA-aligned booking and intake.
Explore medical web designPrivacy-safe tracking, forms and CRM so you can measure without exposing PHI.
Explore HIPAA-aligned trackingWe work with one group per specialty per region, so your expansion strategy stays yours. Check availability.
Centralize strategy, tracking and creative standards while running location-level budgets, pages and Google Business Profiles, and report cost per new patient per location.
DSO marketing is patient acquisition for dental service organizations: central brand, tracking and reporting across many dental practices, with local SEO, Google Business Profiles and ad budgets for each office.
We audit its accounts and site, migrate tracking to the group standard, set up its location page and profile, and add it to the dashboard, usually within a few weeks.
Usually not. One group website with strong location pages is easier to maintain and rank, unless locations operate under different brands.
Yes. Many groups keep brand and content in-house and use us for tracking, paid media, SEO standards and dashboards.
Free patient growth audit
Tell us about your practice. Within two business days you’ll get a recorded walkthrough of where your ads, website, tracking or follow-up leak patients, and the three fixes that will move the numbers fastest. No pitch deck. No pressure.
Three required fields. We’ll take it from there.
Free and no obligation. See our privacy policy. Please don’t include patient information.
Book a 30-minute strategy call with our team, led by Dr. Muhammad Abdullah. Bring your numbers and your goals, and leave with a clear next step.