Ophthalmology & optometry marketing · Patient Acquisition System
LASIK and cataract funnels, local SEO per location, exam booking and recall automation, built as one system for eye care practices and measured in new patients and procedures.
Channels in the system
Eye care is really two businesses: routine exams and optical, where convenience and recall win, and surgical procedures such as LASIK and cataract, where patients research for weeks and compare surgeons.
One generic website and one ad account can’t serve both well. We separate the journeys and measure each.
Optometrists win with local SEO per location, easy online exam booking and automated recall that brings patients back every year. Ophthalmologists add procedure funnels for LASIK and cataract surgery: search campaigns, education-rich landing pages with financing and candidacy information, surgeon video and follow-up for patients who take weeks to decide.
Online optical retailers compete for eyewear, refractive-surgery brands outspend independents on LASIK, and recall depends on a front desk with no time.
The answer is a system that wins locally, automates recall and gives surgical candidates the information they need to choose you.
Surgical candidates take weeks to decide and leak out of the funnel in between.
Eyewear buyers compare prices online and leave after the exam.
Patients can’t tell where to book, so both journeys convert worse.
Routine and surgical journeys, separated and measured, inside one system.
Search campaigns, candidacy content, financing and surgeon video for refractive and cataract patients.
Online scheduling and automated annual exam and contact-lens reminders.
Google Business Profiles, location pages and reviews for every office and doctor.
Procedure explainers and surgeon introductions that build trust before the consultation.
Post-exam eyewear and contact-lens follow-ups that keep optical sales in the practice.
Monthly reporting by journey, location and procedure.
Surgical services get funnels; routine services get local visibility and recall.
Routine eye care is won on convenience: local rankings, easy booking and recall. Surgical eye care is won on trust and information: candidacy content, surgeon credentials, financing and follow-up over several weeks. Measure each with its own cost per patient.
| Factor | Routine exams & optical | LASIK & cataract surgery |
|---|---|---|
| Decision time | Same day to a week | Weeks to months |
| What patients compare | Location, insurance, availability | Surgeon, technology, price, financing |
| Best channels | Local SEO, Google Business Profile, recall | Google Ads, procedure pages, video, nurture |
| Key content | Hours, insurance, online booking | Candidacy quiz, recovery timeline, financing |
| Measure by | Cost per exam, recall rate | Cost per consultation and per surgery |
Cataract patients are often referred by optometrists, so referral content belongs in the surgical journey too.
We haven’t published a eye care case study yet, and we won’t invent one. Here is the closest verified proof: the same system, tracking and team, in a neighboring specialty.
Procedure-level Google Ads, a dedicated consult page and tracking that separated calls, forms and booked consults cut cost per conversion from $141.68 to $61.12 while conversions grew from 34 to 99.
Including healthcare and wellness accounts such as a plastic surgery practice and a pharmacy, with 9 server-side containers, Meta Conversions API, call tracking and offline conversions.
Refractive surgery advertising has specific rules on pricing claims and outcomes, and many states regulate how optometry and ophthalmology services are advertised.
Price ads state what is included and who qualifies, and no outcome is promised. Patient data stays out of ad platforms.
This is how we build. It is not legal advice; confirm your setup with your own counsel.
| Rule or risk | What we do |
|---|---|
| LASIK pricing claims | “From” prices state what is included and who qualifies; no bait pricing. |
| Google Healthcare & medicines policy | Ad copy, keywords and landing pages reviewed before launch; certification handled for restricted categories. |
| Meta health & wellness rules | No targeting by health condition and no copy that implies a viewer’s condition or negative self-perception. |
| HIPAA and online tracking | No pixels on authenticated pages; a server-side container strips identifiers; offline conversions send click IDs, not PHI. |
| Forms, chat and booking | HIPAA-eligible tools with a signed Business Associate Agreement, encrypted and access-controlled. |
| Reviews and testimonials | Patient consent on file, no PHI in replies, and FTC endorsement rules followed for any featured result. |
No eye care case study yet, so here is the plan and the baseline we measure from.
Recorded audit of your ads, Maps, website, tracking and follow-up; baseline cost per new patient for exams, LASIK and cataract consultations.
Calls, forms and booked consultations tracked server-side, with no PHI sent to ad platforms.
Landing pages for your highest-value treatments, with proof, pricing context and short intake.
Search and Maps first, then social, with policy checks on every ad and page.
Weekly tests and a monthly review of cost per new patient by treatment; budget follows booked consultations.
We set a measurement baseline on day one, so progress is visible every week.
See the full Patient Acquisition SystemMost agencies sell eye care practices a channel. We build and run the whole Patient Acquisition System with one senior team, and report cost per new patient.
Dr. Muhammad Abdullah is a Doctor of Pharmacy with an MBA. Health claims, patient data and platform policy get a clinician’s care.
Calls, forms, bookings and show-ups are tracked separately, so budget follows patients, not clicks.
A flat monthly retainer, never a percentage of ad spend. A 90-day initial term, then month to month.
Ad accounts, analytics, Tag Manager, website and data stay in your name.
Every service shares the same tracking, the same team and the same monthly cost-per-new-patient review.
The full system, from ad spend to new patients, reported as cost per new patient.
Explore the systemRank in the map pack and AI answers for the procedures and conditions you treat.
Explore medical SEOPolicy-compliant, procedure-level campaigns that fill consultation calendars.
Explore healthcare PPCFacebook and Instagram campaigns within health-ad rules, tracked without PHI.
Explore Meta ads for practicesTrust-first, fast practice websites with HIPAA-aligned booking and intake.
Explore medical web designPrivacy-safe tracking, forms and CRM so you can measure without exposing PHI.
Explore HIPAA-aligned trackingWe work with one eye care practice per market, so your surgical and routine campaigns stay yours. Check availability.
Through procedure-specific search campaigns, education-rich landing pages with financing and candidacy quizzes, surgeon video, and follow-up sequences for patients who take weeks to decide.
Local SEO and a strong Google Business Profile for each location, easy online exam booking, automated annual recall and contact-lens reminders, and reviews after every visit.
Services and insurance accepted, doctor pages, online booking, location pages with hours, an optical section and patient resources such as what to expect at an exam.
Yes for high-intent searches such as “eye exam near me” and specialty services like dry eye or myopia management, as long as tracking follows calls and bookings to booked exams.
Keep the patient after the exam: in-office fitting and adjustments, price-matching where sensible, insurance support and timely follow-ups that make buying from the practice easier.
Free patient growth audit
Tell us about your practice. Within two business days you’ll get a recorded walkthrough of where your ads, website, tracking or follow-up leak patients, and the three fixes that will move the numbers fastest. No pitch deck. No pressure.
Three required fields. We’ll take it from there.
Free and no obligation. See our privacy policy. Please don’t include patient information.
Book a 30-minute strategy call with our team, led by Dr. Muhammad Abdullah. Bring your numbers and your goals, and leave with a clear next step.