Google Ads agency · Audit · Management
Search, Performance Max, Shopping and Local Services Ads, built on tracking you can trust and run by senior operators every week. We fix the signal first, then let Google’s bidding hunt for the customers you actually want.
Campaigns we build and run
A Google Ads agency plans, builds and manages your paid campaigns on Google Search, Shopping, YouTube and Maps. The best agencies also fix conversion tracking, build landing pages and report cost per customer, so Google’s bidding learns from real sales instead of cheap clicks.
A good agency does more than adjust bids. It decides which searches deserve your money, makes sure Google can see which clicks became customers, and sends those clicks to pages built to convert them.
That is why we treat Google Ads as one layer of a marketing system, not a standalone channel. The account, the tracking and the landing pages are built together and reviewed against revenue every month.
When conversions aren’t tracked properly, Google’s Smart Bidding optimizes for whatever you count: page views, ten-second calls, spam forms. It gets very good at finding more of them.
We fix the signal first, then rebuild the structure, so the algorithm hunts for the customers you actually want. In Toronto, that took one window and gutter cleaning company from $72.82 to $37.07 per conversion in a month.
Micro-actions and duplicate GA4 imports marked as primary conversions teach bidding the wrong lesson.
Broad match without shared negatives spends quietly on job seekers, DIY searches and competitors.
Without brand exclusions, PMax takes credit for customers who were already searching for you.
40checks in the free audit
A real Google Ads audit isn’t a five-screenshot PDF. We pull your account, GA4 and product feed, run these 40 checks, and send a written report with a recorded walkthrough and three revenue levers ranked by impact. Keep it, whether you hire us or not.
Request my free auditSenior specialists build and run your account inside your own Google Ads login, on a flat monthly fee that is never a percentage of spend.
Intent-led campaigns, branded defense where it pays, and shared negative lists reviewed every week.
Feed rebuilds with custom labels, asset groups by margin tier, brand exclusions and honest tests against Standard Shopping.
For service businesses: LSA setup and dispute handling, aligned with your Google Business Profile and call tracking.
Video and visual campaigns for remarketing and demand creation, measured on branded search lift, not views.
Enhanced conversions, qualified-call rules and booked or closed deals imported from your CRM with click IDs (see revenue attribution).
A server-side container that keeps conversion data complete as browsers block more third-party tags.
Message-matched landing pages, shorter forms and click-to-call, with a mobile speed budget. Built by our own web team.
Search terms, bids and tests every week; cost per customer by campaign every month, with the budget moves we recommend.
Search is the foundation for almost every business because it captures people already looking. Performance Max and Shopping scale e-commerce once the feed and tracking are clean, Local Services Ads win calls for home services, and Demand Gen and YouTube create demand that search later converts.
| Campaign type | Best for | Watch out for |
|---|---|---|
| Search | High-intent searches such as “emergency plumber near me” or “deep plane facelift cost” | Broad match without negatives; one ad group for every service |
| Performance Max | Extra volume for proven offers once conversion values and offline imports flow | Weak signals and brand traffic; it optimizes toward whatever you count |
| Standard Shopping | Control over product bids and search terms for e-commerce | Feed quality: titles, GTINs and custom labels decide performance |
| Local Services Ads | Pay-per-lead calls for home services, shown above search ads | Disputing invalid leads and keeping reviews and licenses current |
| Demand Gen | Visual ads on YouTube, Discover and Gmail for considered purchases | Judging it on last-click conversions alone |
| YouTube | Explaining a high-value offer before people search for it | Measuring views instead of branded search lift |
| Brand | Protecting your name from competitors bidding on it | Counting brand leads as new demand |
We start where intent is highest, prove cost per customer, then add campaign types one at a time.
Before-and-after numbers from client accounts, each with a published case study. We report cost per conversion, conversions and revenue, not impressions.
Procedure-level campaigns, a dedicated consult page and tracking that separated calls, forms and booked consults cut cost per conversion from $141.68 to $61.12 while conversions grew from 34 to 99.
Cost per acquisition fell from $72.21 to $40.68 while the monthly budget scaled 90%, from $4,220 to $8,000+, over five months. The business opened a second branch.
5.6× conversions on the same budget after an account rebuild around high-intent pest searches, landing page improvements and analytics fixes.
83.3K purchases in nine months at a $0.64 cost per conversion, on $20K+ a month in ad spend across Google, Bing and YouTube.
Unedited feedback from the practices, service businesses and brands we build and run systems for.
Work backward from customers, not from a number someone picked. Change the inputs to match your business: close rates, conversion rates and click costs vary widely by industry and city.
Monthly budget = customers wanted ÷ close rate ÷ landing-page conversion rate × average cost per click.
Example: 20 new customers a month, a 30% close rate, an 8% landing-page conversion rate and a $6 average click need about 67 leads and 833 clicks: roughly $5,000 a month, or $250 per customer.
Google Ads is the M, for Media, in the IMPACT Marketing System™. It only performs as well as the tracking and pages underneath it, so we build those first.
The 40-point audit and a baseline cost per customer, with three ranked levers.
Primary conversions cleaned up, enhanced conversions, call rules and offline imports.
Campaigns restructured by intent and margin, fresh ads, shared negatives and landing pages.
A phased relaunch against the baseline; ad, bid and landing-page tests every week.
Budget moves to the campaigns with the lowest cost per customer; monthly revenue review.
Search campaigns usually produce qualified leads within two to four weeks of a clean relaunch.
See the IMPACT Marketing SystemMost PPC agencies report clicks and cost per lead. We report cost per customer, because the same team runs your tracking, your landing pages and your follow-up.
The people who design your system are the people who run it. No hand-off to junior coordinators.
We won’t scale a broken signal. Enhanced conversions, offline imports and server-side tagging come first.
We test Performance Max against Search, Shopping and Demand Gen, and tell you when a channel isn’t pulling its weight.
A flat monthly retainer, never a percentage of ad spend. A 90-day initial term, then month to month.
The audit, the structure and the tracking stay the same. Keywords, policies, offers and landing pages change by industry.
Compliant campaigns, trust-first pages and tracking that follows a click to a booked consultation without exposing patient data.
Healthcare marketingCall-first campaigns for HVAC, pest control, plumbing, roofing and cleaning, measured in booked jobs.
Local lead generationFeed-first Shopping, creative testing and server-side purchase tracking, measured in contribution margin.
E-commerce growthProcurement-ready pages and pipeline-weighted bidding for dealers, distributors and manufacturers.
See a B2B resultWe charge a flat monthly retainer based on account complexity and scope, never a percentage of ad spend. Most accounts start with the free 40-point audit, so the quote reflects the actual work required. After a 90-day initial term, engagements run month to month.
Forty checks across account structure, search-term waste, Performance Max and Shopping, conversion tracking, bidding and budgets, and ads and landing pages. You get a written report, a recorded walkthrough and three revenue levers ranked by impact.
Search campaigns usually produce qualified leads within two to four weeks of a clean relaunch. Smart Bidding needs roughly 30 to 50 conversions a month per campaign to stabilize, so we fix tracking first to shorten the learning period.
Yes. We segment asset groups by margin and audience signals, rebuild product feeds with custom labels, exclude brand traffic where it inflates results, and test PMax against Standard Shopping and Demand Gen before scaling budget.
Always. You own the account, the data, the conversion actions and the creative. We work inside your account with manager access, so a handover is clean whenever you want it.
A consultant can tune an account. An agency like ours also rebuilds the tracking, the landing pages and the follow-up that decide whether clicks become customers. If those layers already work, a consultant may be enough.
Yes. We set up and manage Local Services Ads alongside Search and your Google Business Profile, dispute invalid leads and track calls through to booked jobs.
Yes, within Google’s Healthcare and medicines policy. Our healthcare work has its own page covering policy review, certification and tracking that never sends patient data to Google.
Free Google Ads audit
Send us your account. Within two business days you’ll get a written report and a recorded walkthrough of where your spend leaks, plus three revenue levers ranked by impact. Keep it, whether you work with us or not.
Three required fields. We’ll take it from there.
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Book a 30-minute strategy call with our senior team, led by Dr. Muhammad Abdullah. Bring your numbers and your goals, and leave with a clear next step.
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