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Google Ads Agency · Audit · Management

Google Ads, engineered for pipeline
— not wasted clicks.

Senior Google Ads experts running Search, Shopping, Performance Max, Demand Gen and YouTube across ecommerce, B2B, healthcare & local. We rebuild accounts around margin, tracking and intent — then scale them with disciplined optimization sprints.

Free 40-point Google Ads audit. No contract. No fluff.

Rated 4.9/5 · Google Ads accounts across US · UK · AU · UAE
Avg ROAS
4.2×
▲ across 60+ accounts
Lower CPL
97.8%
▲ vs prev 90d
More Conversions
5.6×
▲ Google Ads rebuild
Budget Scaled
90%+
▲ same CPA
$7M+
Google Ad Spend Managed
4.2×
Avg ROAS Achieved
97.8%
Lower Cost Per Lead
60+
Google Ads Accounts
Free Google Ads Audit

The Google Ads audit checklist most agencies skip.

A real Google Ads audit isn't a 5-screenshot PDF. We pull your account, GA4 and feed, then walk you through 40+ checks — from PMax asset groups to server-side tracking — and hand you 3 ranked revenue levers you can action this week.

Account & campaign structure review
Performance Max asset group teardown
Search query waste & negative keyword gaps
Shopping feed health & margin segmentation
Demand Gen vs PMax incrementality test
GA4 + server-side conversion tracking audit
Bidding strategy & tCPA / tROAS calibration
Audience signals, customer match, RLSAs
Landing page CRO & speed teardown
Branded vs non-branded attribution split
Geo, device & dayparting waste
3 ranked revenue levers — written PDF
Google Ads Services

Every layer of Google Ads, run by senior operators.

Audits, Search, Shopping, Performance Max, Demand Gen, YouTube, tracking and landing pages — one team, one accountable lead, one P&L view.

Audit

Google Ads Audit Service

Free 40-point audit covering structure, PMax, tracking, bidding, feeds and landing pages. Walk away with a written PDF and 3 ranked levers — work with us or not.

  • Account structure & waste map
  • GA4 + server-side tracking review
  • PMax / Demand Gen asset audit
  • Written PDF + Loom walkthrough
Audit this in my account
Search

Google Search Ads Management

Intent-led Search campaigns built around bottom-funnel queries, branded defense, and competitor conquest — with negative keyword discipline, not just match-type spray.

  • Bottom-funnel keyword harvest
  • Branded vs non-branded split
  • Negative keyword & SQR cadence
  • RSA + responsive asset testing
Audit this in my account
Shopping & PMax

Performance Max & Shopping

PMax asset groups segmented by margin, not just product category. Feed rebuilt with custom labels, audience signals layered, and search-term mining unlocked.

  • Feed rebuild & custom labels
  • Asset groups by margin tier
  • Audience signal architecture
  • PMax vs Std Shopping splits
Audit this in my account
Demand Gen

Demand Gen Campaigns

Demand Gen on YouTube, Gmail and Discover — visual-led, lookalike-powered, and held to honest incrementality vs PMax. Built for D2C and considered-purchase B2B.

  • Creative-first ad sets
  • Lookalike & seed audiences
  • Incrementality vs PMax test
  • Demand Gen → Search retarget
Audit this in my account
YouTube

YouTube Ads

Skippable, bumper, and in-feed YouTube campaigns — scripted, edited and trafficked. Built for awareness that compounds into branded search lift.

  • Hook-led script frameworks
  • Bumper + skippable pairing
  • View-thru → branded search lift
  • Custom intent + affinity targeting
Audit this in my account
PMax Optimization

PMax Optimization Sprints

Already running Performance Max? We optimize the layer most accounts get wrong — asset groups, signals, exclusions, search themes, brand exclusions and budget caps.

  • Asset group restructure
  • Audience signal stacking
  • Brand & PLA exclusions
  • Search themes calibration
Audit this in my account
Tracking

GA4 + Server-Side Tracking

Most Google Ads underperformance is a tracking problem in disguise. We rebuild GA4, GTM and server-side conversions so bidding signals are clean and complete.

  • GA4 + GTM rebuild
  • Enhanced conversions
  • Server-side container
  • Consent mode v2 ready
Audit this in my account
B2B

B2B Google Ads

B2B Search & LinkedIn-paired Google Ads for SaaS, services and considered-purchase brands. Built around qualified pipeline, not MQL theater.

  • Intent + job-title targeting
  • Offline conversion uploads
  • Pipeline-weighted bidding
  • ABM list + RLSA layering
Audit this in my account
Local

Local Service Google Ads

Google Ads for clinics, cleaners, contractors, dealerships and other local businesses — paired with LSAs, GBP optimization and call tracking.

  • Local Service Ads + GBP
  • Call-only + form-fill split
  • Radius bidding & dayparting
  • CallRail / WhatsApp tracking
Audit this in my account
Real Google Ads Results

Before / after across 60+ Google Ads accounts.

Pulled directly from Google Ads + GA4 dashboards. Numbers below are 90-day comparisons after our audit + rebuild went live.

See if your account qualifies →
Before▼ APRIL
After▲ MAY
CASE STUDY · LOCAL SERVICES

Cost per conversion dropped from $72.82 to $37.07 — a 49% reduction — while total conversions jumped from 24 to 74 in a single month. Phone call volume grew from just 6 to 40 calls per month, a 567% increase that directly reflects real booked jobs for the business.

Before▼ 150 days
After▲ 150 days
Auto Glass Repair Company

Auto glass repair company reduces CPA by 44%

E-COMMERCE / SHOPIFY SERVICES

Over a 9-month period, the campaigns generated more than 83.3K purchases

LOCAL SERVICE / PEST Control company

Following the optimization process, the pest control company experienced a 5.6x increase in conversion rate while also reducing cost per lead by 4.7%.
CASE STUDY · E-COMMERCE

After rebuilding the tracking infrastructure and resolving major analytics issues, the business gained significantly more accurate and reliable conversion data across its advertising ecosystem.
How We Work

What growth-focused operators
say.

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Process

How we run Google Ads.

From audit to compounding scale — same operators, every step.

Step 01

Free Audit

40-point audit of structure, PMax, tracking, feeds & landing pages. Written PDF + Loom.

Step 02

Rebuild

We rebuild the broken layers — tracking, PMax, Shopping, Search and landing pages — first 30 days.

Step 03

Launch & Test

Disciplined launches with statistical guardrails. PMax vs Demand Gen, branded vs comp, LP A/B.

Step 04

Scale & Optimize

Weekly optimization sprints, monthly P&L reviews, quarterly budget re-allocation.

Why ImpactBrains

Why brands hire us as their Google Ads agency.

Senior, not seat-warmers

Every account is touched weekly by a senior Google Ads operator — not an account coordinator with a checklist.

Tracking-first thinking

We refuse to scale broken signals. GA4, server-side, and enhanced conversions are non-negotiable foundations.

Honest incrementality

We test PMax vs Demand Gen vs Search splits — and tell you when a channel isn't pulling its weight.

Margin > metrics

We bid against contribution margin and pipeline value, not vanity CPA / ROAS dashboards.

Full-funnel, in-house

Ads, landing pages, CRO and CRM live under one roof — handoffs don't cost you a week.

Speed to launch

Audit done in week 1. Rebuild + launch by week 4. No 90-day onboarding theater.

FAQ

Google Ads, straight answers.

Flat monthly retainer based on ad spend and account complexity — no percentage-of-spend. Most clients are positive ROI within 60 days of our audit + rebuild.
40+ checks: account structure, PMax asset groups, search query waste, Shopping feed health, GA4 + server-side conversion tracking, bidding strategy, audiences, negatives, landing page CRO, and 3 ranked revenue levers in a written PDF.
Yes — we engineer PMax asset groups by margin, layer audience signals, mine search-term insights, exclude branded queries where appropriate, and split-test against Demand Gen and standard Shopping for honest incrementality.
Demand Gen is creative-first, visual, lookalike-driven, and lives on YouTube / Gmail / Discover. PMax is goal-based and uses every Google surface. We often run both, with Demand Gen feeding branded search lift that PMax then converts.
Yes — ecommerce, B2B SaaS, healthcare, local service, glass, dealerships and considered-purchase brands. We tune bidding, tracking and creative to the business model, not the channel.
Yes — that's usually step zero. We rebuild GA4, GTM, enhanced conversions and server-side containers before scaling spend.
Free Growth Audit

Get a free, no-obligation Google Ads growth audit.

We'll pull your Google Ads, GA4 and feed, walk you through 40+ checks, and hand you 3 ranked revenue levers in writing — whether you work with us or not.

  • 40+ point Google Ads + GA4 audit
  • Performance Max & Shopping teardown
  • Tracking, bidding & feed review
  • 3 ranked revenue levers, written, no fluff



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