A landing page has one job: keep the promise the ad made, and make the next step easy. Everything that doesn’t serve that job (menus, competing offers, a wall of services) costs conversions.
That’s why we build one page per intent. A facelift prospect and a Botox prospect, or a gutter-guard buyer and a window-cleaning buyer, need different pages.
- Match: the ad’s promise appears in the first screen.
- Focus: one action, no navigation away.
- Trust: reviews, credentials or results next to the button.
- Friction: five fields or fewer, or a tap to call.
- Speed: fast on a phone, on a weak connection.