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Landing page design for Google & Meta ads

Landing pages that make the next step obvious.

Message-matched pages for every ad group, with short forms, click-to-call, fast load times and proof in the right places, built and tracked by the team that runs your ads.

  • Fixed price in 48 hours
  • Live in 2–3 weeks
  • You own the page
  • −89%cost per conversion, B2B landing page
  • −49%cost per conversion, gutter guard landing page
  • 2 smobile load target for every page

Ad → page message matchthe promise, kept

  1. Ad headline“Gutter guards installed in one day”
  2. Landing page H1repeats the same promise, word for word
  3. Prooflocal reviews and a Made-in-Canada badge
  4. One actioncall now or a short form with service checkboxes
  5. Trackedcalls and forms sent to GA4 and Google Ads

A visitor should recognize the ad’s promise in the first screen, without scrolling.

−49%cost per conversionGutter guard installer, first month after launch
Message match from ad to landing page: the ad headline is repeated in the page’s H1, proof follows, one action is offered and every call and form is tracked.

What makes a landing page high-converting?

A high-converting landing page has a headline that matches the ad, one clear action, a short form, click-to-call on mobile, proof near the call to action, and a load time under about two seconds on mobile. Everything that doesn’t serve the next step is removed.

A landing page has one job: keep the promise the ad made, and make the next step easy. Everything that doesn’t serve that job (menus, competing offers, a wall of services) costs conversions.

That’s why we build one page per intent. A facelift prospect and a Botox prospect, or a gutter-guard buyer and a window-cleaning buyer, need different pages.

  1. Match: the ad’s promise appears in the first screen.
  2. Focus: one action, no navigation away.
  3. Trust: reviews, credentials or results next to the button.
  4. Friction: five fields or fewer, or a tap to call.
  5. Speed: fast on a phone, on a weak connection.

Sending ad traffic to your homepage is the most expensive habit in marketing.

Your homepage serves everyone, so it convinces no one in particular. Paid visitors arrive with one question and leave when they can’t find the answer in a few seconds.

Office Design KZ changed nothing about its ads except the destination: a dedicated B2B page instead of the homepage. Cost per conversion fell from $74.55 to $8.05.

  • A promise the page doesn’t keep

    The ad says “same-day installation”; the page opens with a company history.

  • Too many choices

    Navigation, five services and three buttons. Visitors hesitate, then leave.

  • A form that asks for everything

    Long forms on a phone lose most of the people who start them.

What’s included in our landing page design

Strategy, copy, design, build, tracking and testing, on your platform or ours. Fixed price, quoted within 48 hours.

  • Message-matched headline and hero

    Written from your ad groups and search terms, so the promise carries through.

  • Short forms and dual paths

    Five fields or fewer, plus call or book, with qualifying options where lead quality matters.

  • A trust stack in the right place

    Reviews, credentials, guarantees and results placed next to the call to action.

  • A two-second mobile target

    Lightweight builds with optimized images and no unnecessary scripts.

  • HIPAA-aligned intake for healthcare

    Forms and booking tools covered by a BAA, with no health details sent to ad platforms.

  • Tracking from day one

    Calls, forms and bookings tracked in GA4 and sent to Google Ads and Meta.

  • A/B tests that matter

    Headline, offer and form length tested first, because they move results most.

The anatomy of a landing page that converts

Eight elements we check on every page before it goes live.

  1. A headline that repeats the ad’s promise

    The visitor knows they’re in the right place in under three seconds.

  2. A subheadline with the outcome

    What they get, how fast, and for whom.

  3. One primary action

    Call, book or request a quote. Not all three as equals.

  4. Proof before the ask

    Reviews, results or credentials above or right beside the form.

  5. A short form

    Five fields or fewer; qualifying questions only when they improve lead quality.

  6. Click-to-call on mobile

    For service businesses, the phone is often the best converting path.

  7. Answers to the real objections

    Price range, timing, guarantees and what happens next.

  8. A fast, stable page

    Main content in about two seconds on mobile, with no layout jumps.

Homepage vs dedicated landing page

Same ad, same budget, different destination.

Homepage

Built for everyone who might visit

  • Navigation leads visitors away
  • Every service competes for attention
  • Generic headline unrelated to the ad
  • Proof buried far down the page
  • Hard to tell which ad produced which lead
Landing page

Built for one ad group and one intent

  • No navigation, one goal
  • Headline that repeats the ad’s promise
  • Proof next to the call to action
  • Short form or tap to call
  • Tracked to the campaign, keyword and ad

Recent landing pages

Each built for paid traffic and tracked from launch.

See all case studies 

Landing page results

Before-and-after numbers from pages we built, each with a published case study.

B2B e-commerceLanding pageHerman Miller dealer

Office Design KZ, an official Herman Miller dealer, cut cost per conversion 89% with one dedicated B2B landing page.

Cost per conversion −89%
Before$74.55
After$8.05
Conversion rate 6×+
Before0.02%
After0.13%
  • Ads pointed to a dedicated B2B page instead of the homepage; targeting and budget stayed the same
  • An authority-first headline built on dealer credentials and warranty
  • A qualifying form and procurement-buyer language instead of consumer-store copy

Read the Office Design KZ case study 

B2B landing page built by Impact Brains for Office Design KZ, a Herman Miller dealer; cost per conversion fell from $74.55 to $8.05
The B2B landing page that replaced the homepage as the ad destination.
−49%
Home services · Landing page

Gutter guard installer, Greater Toronto Area

A purpose-built landing page (problem first, Made-in-Canada trust signal, call or form, service checkboxes) cut cost per conversion from $72.82 to $37.07 in its first month, with calls up from 6 to 40.

Read the case study 
−57%
Healthcare · Google Ads

Facial plastic surgery practice, Washington, D.C.

Procedure-level campaigns, a dedicated consult page and tracking that separated calls, forms and booked consults cut cost per conversion from $141.68 to $61.12 while conversions grew from 34 to 99.

Read the case study 

See all case studies 

What clients say after the system goes live

Unedited feedback from the practices, service businesses and brands we build and run systems for.

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Read the full case studies 

How we build a landing page

Landing pages are the P, for Pages, in the IMPACT Marketing System™.

  1. Insight

    Brief

    Days 1–3

    Ad groups, search terms, offer, objections and the one action that matters.

  2. Pages

    Copy & wireframe

    Days 3–7

    Message-matched copy and a wireframe you approve before design.

  3. Pages

    Design & build

    Days 7–14

    On your platform or ours, against the two-second mobile target.

  4. Attribution

    Track & launch

    Days 14–18

    Calls, forms and bookings tested end to end, then traffic switched over.

  5. Tuning

    Test

    Ongoing

    Headline, offer and form-length tests, reported against cost per conversion.

Most single landing pages launch in two to three weeks.

Need a full website instead? 

Why our landing pages convert

We write and build pages for the ads we run, so the people who know your search terms and objections are the ones designing the page.

  • Built from your ad data

    Search terms, ad copy and sales objections decide the copy, not a template.

  • Tracked from launch

    Every page ships with call, form and booking tracking tied to its campaign.

  • Fixed price, fast

    A fixed quote within 48 hours; most pages live within three weeks.

  • You own everything

    Ad accounts, analytics, Tag Manager, pages and data stay in your name. Clean handover, any time.

Landing page design for businesses where every lead has a dollar value

Same discipline, tuned to how your customers decide and what one customer is worth.

  • Healthcare & aesthetics

    Compliant campaigns, trust-first pages and tracking that follows a click to a booked consultation without exposing patient data.

    Healthcare marketing 
  • Local & home services

    Call-first campaigns for HVAC, pest control, plumbing, roofing and cleaning, measured in booked jobs.

    Local lead generation 
  • E-commerce & DTC

    Feed-first Shopping, creative testing and server-side purchase tracking, measured in contribution margin.

    E-commerce growth 
  • B2B & manufacturing

    Procurement-ready pages and pipeline-weighted bidding for dealers, distributors and manufacturers.

    See a B2B result 

Landing page design questions, answered

What makes a landing page high-converting?

A headline that matches the ad, one clear action, a short form, click-to-call on mobile, proof near the call to action, and a load time around two seconds. Everything else is removed.

How much does a landing page cost?

Single landing pages are fixed-price projects; bundles for several ad groups cost less per page. We send a fixed quote within 48 hours of a short call.

Do I need a separate landing page for each ad group?

For your main services and offers, yes. A page per intent keeps the ad’s promise, improves Quality Score and makes testing possible.

Can you build landing pages on my existing website?

Yes. We build on WordPress, Webflow, Shopify, Odoo, Unbounce-style builders or custom code, wherever your team can edit them.

Do you build HIPAA-aligned landing pages for healthcare?

Yes. Intake runs through tools that sign a business associate agreement, and tracking never sends health details to ad platforms.

Free landing page review

Get a free landing page review and a fixed quote.

Send us the page your ads point to. We’ll record a walkthrough of what’s costing you conversions and send a fixed quote for a dedicated landing page within 48 hours.

  1. Send us your ad and pageTwo minutes.
  2. Get your recorded reviewMessage match, proof, form, speed and tracking.
  3. Get a fixed quoteWithin 48 hours. Keep the review either way.
−89%cost per conversion for Office Design KZ after one dedicated B2B landing page

Request your free landing page review

Three required fields. We’ll take it from there.

Free and no obligation. See our privacy policy.

Prefer to talk it through?

Book a 30-minute strategy call with our senior team, led by Dr. Muhammad Abdullah. Bring your numbers and your goals, and leave with a clear next step.

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