Local services · Google Ads
Read the case study
Mega Pest Control, Canada
5.6× conversions on the same budget after an account rebuild around high-intent pest searches, landing page improvements and analytics fixes.
SEO services · Technical · Content · Local
SEO that lowers your cost per customer every month.
Technical SEO, answer-first content and local rankings, integrated with your paid media and tracked to leads, so organic search becomes the cheapest channel in your system.
- No ranking guarantees, ever
- Leads as the KPI
- You own all content
- 5.6×conversions after an SEO and Google Ads rebuild, pest control
- 29 / 30healthcare results pages we track show an AI Overview
- 0ranking guarantees, ever
What we optimize forbeyond the blue link
- Map packGoogle Business ProfileLocal
- Featured snippet40–60 word answersAnswer
- People Also Askquestion-led headingsAnswer
- AI Overview citationentities + evidenceAI
- Organic leadtracked like a paid leadRevenue
Rankings are a means. The KPI is organic leads and customers.
5.6×conversionsCanadian pest control company, after an SEO and Google Ads rebuild
What do SEO services include?
SEO services improve how often your site appears and gets chosen in Google, Maps and AI answers. They cover technical fixes, keyword and SERP-feature research, answer-first content, structured data, links and local SEO, and the best programs report organic leads and customers, not rankings alone.
SEO is three jobs that have to work together: make the site easy to crawl and fast (technical), answer the questions buyers actually ask (content), and earn the trust signals that make Google and AI assistants choose you (authority).
We follow Google’s guidance on helpful, people-first content and add structured data where it genuinely fits, so pages are eligible for rich results and easy for AI to quote.
- Technical: crawlability, speed, indexing and structured data.
- Content: pages and answers for real buyer questions.
- Authority: links, mentions and reviews that earn trust.
- Local: Google Business Profile and location pages.
- Measurement: organic calls, forms and sales, tracked like paid.
Rankings that don’t produce leads are a vanity metric.
Most SEO reports celebrate positions for keywords nobody buys from. Meanwhile the pages that could win high-intent searches don’t exist, and organic leads aren’t tracked at all.
We prioritize keywords by buyer intent and value, build pages that win search features, and track organic leads the same way we track paid ones.
Keywords chosen for volume
High-volume informational terms that never turn into calls or orders.
One “services” page for everything
Google can’t rank a page for twenty services; neither can AI answers.
No link between SEO and revenue
Organic leads land in the same inbox as everything else, with no source.
What’s included in our SEO services
A fixed monthly program with a written roadmap, run by the same team as your ads and tracking.
Technical SEO audit and fixes
Crawling, indexing, Core Web Vitals, internal links, redirects and duplicate content.
Keyword and SERP-feature research
Buyer-intent keywords, ranked by value and difficulty, with the features each one shows.
Answer-first content and topic clusters
Service pages, guides and FAQs that lead with a direct answer.
Structured data
Organization, Service, FAQ, Article, Video and LocalBusiness schema where it fits.
Links and digital PR
Earned mentions from industry, local and partner sites; no link schemes.
Local SEO and Google Business Profile
Categories, services, photos, reviews and location pages.
Monthly reporting on organic leads
Organic calls, forms and sales by page, not just rankings.
Our technical SEO checklist
The first ten checks in every SEO audit. Most sites fail at least three.
Every important page is indexable
No stray noindex tags, blocked resources or canonical mix-ups.
One URL per page
HTTP, www and trailing-slash variants redirect to a single version.
Core Web Vitals pass on mobile
LCP under 2.5 s, INP under 200 ms, CLS under 0.1.
A clean XML sitemap
Only canonical, indexable URLs, submitted in Search Console.
Internal links to money pages
Service pages linked from the pages that already earn traffic.
No orphan or thin pages
Every page has a purpose and at least one internal link.
Unique titles and descriptions
Written for the click, within length limits.
Structured data that validates
Passes Google’s Rich Results Test without warnings.
Redirects mapped after any redesign
Old URLs 301 to their closest new match.
AI and search crawlers allowed
robots.txt lets in the crawlers you want, including AI search bots.
SEO or Google Ads: which should you invest in?
Google Ads buys results now and stops when you stop paying. SEO takes months to build but keeps producing leads without a cost per click. Most businesses need both: ads for immediate demand, SEO to lower the blended cost per customer over time.
| SEO | Google Ads | |
|---|---|---|
| Time to results | Usually 3–9 months for competitive terms | Days to weeks |
| Cost model | Fixed program; no cost per click | Pay for every click |
| When you stop | Rankings decay slowly | Leads stop immediately |
| Best for | Research and comparison searches, AI answers, Maps | Urgent, high-intent and seasonal demand |
| Shared data | Search terms reveal what to write | Organic rankings lower paid costs |
SEO inside a system
We run SEO as part of the same system as ads and tracking, so the published results combine channels. We won’t claim SEO-only numbers we can’t separate.
Tracking · 12+ industries
See the tracking portfolio
50+ Google Tag Manager accounts across 9 countries
GA4, GTM, 9 server-side containers, Meta Conversions API, TikTok Events API, call tracking and offline conversions, maintained across healthcare, home services, e-commerce, B2B and more.
What clients say after the system goes live
Unedited feedback from the practices, service businesses and brands we build and run systems for.
How we run SEO, the IMPACT way
SEO is part of the M, for Media, in the IMPACT Marketing System™.
- Insight
Audit & research
Weeks 1–2Technical audit, keyword and SERP-feature research, competitor gaps.
- Attribution
Track organic leads
Week 2Calls, forms and sales from organic search tracked by landing page.
- Pages
Fix & build
Months 1–3Technical fixes first, then money pages and answer-first content.
- Media
Authority
Months 2–6Links, mentions, reviews and local signals.
- Tuning
Compound
OngoingMonthly reporting on organic leads and the next pages to build.
Expect movement on low-competition terms in 60–120 days and compounding gains after month three.
See local SEOWhy our SEO produces leads
We choose keywords from paid search data that already shows what converts, and we track organic leads with the same rigor as paid ones.
Keywords chosen from conversion data
Paid search shows which terms produce customers; SEO targets them for free.
Built for search features and AI
Answer-first pages, schema and entity consistency on every page.
No guarantees, full transparency
A documented plan, monthly reports and leads as the main KPI.
You own everything
Ad accounts, analytics, Tag Manager, pages and data stay in your name. Clean handover, any time.
SEO for businesses where every lead has a dollar value
Same discipline, tuned to how your customers decide and what one customer is worth.
Healthcare & aesthetics
Compliant campaigns, trust-first pages and tracking that follows a click to a booked consultation without exposing patient data.
Healthcare marketingLocal & home services
Call-first campaigns for HVAC, pest control, plumbing, roofing and cleaning, measured in booked jobs.
Local lead generationE-commerce & DTC
Feed-first Shopping, creative testing and server-side purchase tracking, measured in contribution margin.
E-commerce growthB2B & manufacturing
Procurement-ready pages and pipeline-weighted bidding for dealers, distributors and manufacturers.
See a B2B result
SEO questions, answered
How long does SEO take to work?
Expect material ranking movement in 60–120 days for low-competition terms and three to nine months for competitive ones. Returns then compound, because pages keep ranking after they’re built.
Do you guarantee rankings?
No reputable agency can guarantee rankings, because Google controls them. We commit to a documented process, transparent reporting and leads as the primary KPI.
How much do SEO services cost?
A fixed monthly program based on the number of pages, locations and competition, usually committed for six to twelve months. We quote after the free audit.
Do you do SEO for healthcare practices?
Yes. Medical SEO has its own page covering YMYL content standards, provider credentials, HIPAA-aware tracking and local rankings for each location.
Will SEO help us appear in ChatGPT and AI Overviews?
Yes. AI answers draw on pages that rank, are clearly structured and agree with other sources. Answer-first content, schema and entity consistency serve both.
Free SEO audit
Get a free SEO audit with your quickest wins.
Within two business days you’ll get a recorded walkthrough of your technical issues, the keywords you could win soonest, and the three changes that will move organic leads first.
- Tell us about your siteTwo minutes.
- Get your recorded auditTechnical, content and local, ranked by impact.
- Decide with a roadmapA fixed monthly program, or just the fixes.
5.6×conversions for a Canadian pest control company after an SEO and Google Ads rebuild
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Prefer to talk it through?
Book a 30-minute strategy call with our senior team, led by Dr. Muhammad Abdullah. Bring your numbers and your goals, and leave with a clear next step.