YouTube Ads
Read the case study
AI-optimized YouTube campaign
726K views and 11.3M impressions at roughly $0.003 per view, with AI-driven audience selection focused on viewers likely to engage.
YouTube & TikTok ads agency
Video ads that create demand your search campaigns can capture.
YouTube and TikTok campaigns built on creative testing, audience data and conversion tracking, measured by search lift, retargeting pools and sales, not views alone.
- Creative included
- Measured by search lift
- You own every account
- 11.3Mimpressions in one AI-targeted YouTube campaign
- 726Kviews at about $0.003 per view
- 83.3Kpurchases with YouTube in the mix, Direct Bed
Video test boardillustrative
- Hook: the problem in 3 secondshighest hold rateWinner
- Hook: customer testimonialstrong view rateScaling
- Hook: founder on cameralearningTesting
- Hook: product demo firstlow hold ratePaused
Video is judged on hold rate, search lift and sales, never on views alone.
$0.003cost per viewAI-optimized YouTube campaign, 11.3M impressions
Do YouTube and TikTok ads work for businesses that sell through search?
Yes, when video is used to create demand that search and retargeting capture. YouTube and TikTok ads work best with strong first-three-second hooks, tight audience targeting, and measurement by branded search lift, retargeting pools and assisted conversions rather than views alone.
Video is where buyers form preferences before they ever search. Someone who saw your surgeon explain a procedure, or your technician fix a furnace, searches your name later.
The trick is measuring that. We connect video to branded search lift, retargeting audiences and conversions, so video earns its budget.
- Hook: the first three seconds decide everything.
- Target: intent and lookalike audiences, not broad reach.
- Sequence: video viewers retargeted with search and social.
- Measure: search lift, assisted conversions and sales.
- Iterate: new hooks every few weeks.
Video is where buyers form preferences, and most brands can’t measure it.
Most video budgets are judged on views, which are cheap and meaningless. Others are cut because last-click reports never credit them.
We connect video to search lift, retargeting pools and conversions, so you can see what it’s worth.
Views that don’t matter
Cheap views from audiences that will never buy.
Ads that look like ads
Polished brand films that people skip in the first second.
No link to search or sales
Video runs in its own silo, measured on its own vanity metrics.
What’s included in YouTube and TikTok ads
Creative, media and measurement from one team, connected to your search and retargeting.
Creative strategy, scripts and hooks
Concepts written from search data and customer questions, with several hooks per video.
YouTube in-stream, Shorts and Demand Gen
Formats matched to the goal, from skippable ads to Shorts.
TikTok Spark Ads and in-feed ads
Native-feeling creative, including boosted creator and organic posts.
Audience data and AI targeting
Custom intent, lookalikes and AI-optimized audience selection.
Search-lift and view-through measurement
Branded search, retargeting pools and assisted conversions tracked.
One AI-optimized YouTube campaign, by the numbers
AI-driven audience selection focused spend on viewers likely to engage, not on cheap reach.
- 11.3Mimpressions served
- 726Kviews
- $0.003average cost per view
- AIaudience selection and optimization
Source: Impact Brains case study “AI-powered YouTube campaign”. Spend reported in rupees (Rs674,000; Rs0.93 per view), shown here in approximate US dollars.
YouTube or TikTok: which fits your business?
YouTube is better for considered purchases and search-adjacent demand, because people go there to learn. TikTok is better for fast, visual products and younger audiences who discover through the feed. Many brands test both with the same hooks.
| YouTube Ads | TikTok Ads | |
|---|---|---|
| Viewer mindset | Learning and researching | Discovering and browsing |
| Best for | Considered purchases, services, healthcare, B2B | Visual products, impulse buys, younger audiences |
| Formats | In-stream, Shorts, Demand Gen, bumpers | In-feed, Spark Ads, TopView |
| Creative style | Explain and demonstrate | Native, fast, creator-led |
| Connects to | Google Search and YouTube retargeting | TikTok retargeting and Shop |
Video in the mix
Published results where YouTube did the heavy lifting, or played its part in a larger system.
E-commerce · Google, Bing & YouTube
Read the case study
Direct Bed, Canada
83.3K purchases in nine months at a $0.64 cost per conversion, on $20K+ a month in ad spend across Google, Bing and YouTube.
What clients say after the system goes live
Unedited feedback from the practices, service businesses and brands we build and run systems for.
How we run video ads
Video is part of the M, for Media, in the IMPACT Marketing System™.
- Insight
Research
Week 1Customer questions, search terms and competitors’ video, turned into angles.
- Attribution
Track
Week 1Conversions, audiences and branded-search baselines set before launch.
- Pages
Create
Weeks 1–3Scripts, several hooks per video, and edits for each format.
- Media
Launch & test
Weeks 3–6Hooks tested against hold rate and cost per result.
- Tuning
Scale
OngoingWinners scaled, new hooks every few weeks, search lift reported monthly.
Video results compound with search and retargeting; we report them together.
See Google Ads managementWhy our video ads earn their budget
We run your search and retargeting too, so we can see what video does downstream and stop spending on what it doesn’t.
Hooks before polish
We test the first three seconds before investing in production.
Measured downstream
Branded search lift, retargeting pools and assisted conversions.
Creative included
Scripts, hooks and edits from the same team that buys the media.
You own everything
Ad accounts, analytics, Tag Manager, pages and data stay in your name. Clean handover, any time.
YouTube and TikTok ads for businesses where every lead has a dollar value
Same discipline, tuned to how your customers decide and what one customer is worth.
Healthcare & aesthetics
Compliant campaigns, trust-first pages and tracking that follows a click to a booked consultation without exposing patient data.
Healthcare marketingLocal & home services
Call-first campaigns for HVAC, pest control, plumbing, roofing and cleaning, measured in booked jobs.
Local lead generationE-commerce & DTC
Feed-first Shopping, creative testing and server-side purchase tracking, measured in contribution margin.
E-commerce growthB2B & manufacturing
Procurement-ready pages and pipeline-weighted bidding for dealers, distributors and manufacturers.
See a B2B result
YouTube and TikTok ads questions, answered
Do YouTube ads work for local businesses and clinics?
Yes, when targeted by location and intent and used to warm up audiences for search and retargeting. We measure them by assisted conversions and search lift, not views alone.
How much should we spend on YouTube or TikTok ads?
Enough to test several hooks properly, usually a few thousand dollars a month to start, scaled once a winner shows lift in search and conversions.
Do you produce the videos?
We write scripts and hooks, edit for each format and brief your team or creators. For larger shoots we work with your production partner.
What are TikTok Spark Ads?
Spark Ads promote existing organic posts, from your account or a creator’s, as ads, keeping their likes and comments. They often feel more native than standard ads.
How do you measure video ads?
Branded search volume, retargeting audience growth, view-through and assisted conversions, and sales, compared with a baseline set before launch.
Free video ads audit
Get a free video ads audit.
Within two business days you’ll get a recorded walkthrough of your current video, audiences and measurement, plus three hook ideas to test first.
- Tell us what you sellTwo minutes.
- Get your recorded auditCreative, targeting and measurement.
- Decide with a planA test plan sized to your budget.
11.3Mimpressions at about $0.003 per view in one AI-optimized YouTube campaign
Request your free video ads audit
Three required fields. We’ll take it from there.
Free and no obligation. See our privacy policy.
Prefer to talk it through?
Book a 30-minute strategy call with our senior team, led by Dr. Muhammad Abdullah. Bring your numbers and your goals, and leave with a clear next step.
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