CASE STUDY · LOCAL SERVICES

Auto glass repair company reduces CPA by 44% and scales to a second branch in 5 months

A local auto glass repair business was struggling with rising lead costs, inconsistent tracking, and unstable campaign performance. We rebuilt the Google Ads system, optimized targeting and conversion tracking, and created a scalable lead generation engine that consistently lowered CPA while increasing qualified leads.

+90%

Monthly ad budget scaled

-44%

Cost per conversion

5 Months

Consistent MoM growth

CLIENT

Arnold Auto Glass KY

INDUSTRY

Local Services · Auto Glass Repair

SERVICES

Google Ads

GA4

Lead Generation

Conversion Tracking

ENGAGEMENT

Google Ads Growth Management · 5 Months

THE CHALLENGE

Where the auto glass business was stuck.

The business owner was generating leads through Google Ads, but performance had started declining month after month. Cost per conversion was increasing, campaign structure lacked scalability, and conversion tracking inconsistencies made optimization difficult.

Without accurate data attribution, the business was making decisions based on incomplete reporting, resulting in wasted ad spend and reduced confidence in scaling campaigns.

Rising cost per conversion

Inconsistent lead quality

Weak keyword targeting structure

Conversion tracking discrepancies

Poor visibility into campaign performance

Limited scalability across service areas

OUR APPROACH

A proven 5-phase growth system.

1
Audit
2
Strategy
3
Build
4
Launch
5
Scaling

PHASE 1 · AUDIT

Performed a complete audit of campaign structure, search terms, keyword targeting, conversion tracking, and bidding strategy.

GA4 + GTM audit Ads account audit Landing page heuristic review

PHASE 2 · STRATEGY

Resolved tracking discrepancies inside Google Ads and improved conversion accuracy for optimization decisions.

Keyword & geo plan Offer testing roadmap KPI dashboard spec

PHASE 3 · BUILD

Rebuilt campaign segmentation around high-intent local keywords and service-specific search behavior.

Landing page design & dev Ad creative & copy Tracking & CRM setup

PHASE 4 · LAUNCH

Continuously optimized:

Search terms
Device performance
Geographic targeting
Ad scheduling
Negative keyword lists
Bid strategies

Campaign activation Conversion verification Performance baseline set

PHASE 5 · SCALING

As CPA dropped and lead quality improved, budgets were gradually increased while maintaining profitable acquisition costs.

Weekly reporting A/B testing Monthly growth review

WHAT WE BUILT & RAN

Inside the engagement.

CAMPAIGN OPTIMISATION

What we optimised.

High-intent local keyword targeting 95%

Competitor keyword strategy 80%

Negative keyword refinement 90%

Conversion tracking cleanup 100%

Local service area segmentation 85%

Budget allocation optimisation 75%

Mobile-first lead generation strategy 88%

Continuous bidding optimisation 82%

SYSTEMS USED

Google Ads GA4 Google Tag Manager Call Tracking

RESULTS

What changed for our client.

Increase in ad budget scale

Reduction in cost per conversion

2nd Branch Opened

Business expansion achieved

RESULTS

Within five months, the business transformed from struggling with unstable performance and expensive leads to operating a scalable and data-driven acquisition system.

Cost per conversion dropped from $72.21 to $40.68, while conversion volume increased significantly month over month. As performance stabilized, the client increased their monthly budget by approximately 90%, scaling from $4,220/month to over $8,000/month.

The improved lead flow and campaign profitability ultimately helped the business expand operations and open a second branch location.