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Web design & development agency

Web design & development, engineered to convert. Designed to be remembered.

We design and build fast, SEO-ready websites on WordPress, Webflow, Shopify, Odoo and custom stacks, wired into your marketing system from day one, so you can see which page produced which lead.

  • Fixed scope, fixed price
  • Quote within 48 hours
  • You own the code
  • −89%cost per conversion, Office Design KZ B2B landing page
  • 6×+conversion rate on the same ad traffic
  • 48 hfixed quote after a discovery call

yourbrand.com/landingconversion blueprint

  1. Headline that matches the adH1
  2. Proof before the askreviews, results
  3. One primary actioncall · book · buy
  4. Short form, routed to your CRM3 fields
  5. generate_lead fires in GA4trackedLive

Mobile LCP under 2.5 s is a launch requirement, not a nice-to-have.

−89%cost per conversionOffice Design KZ, after we built a dedicated B2B landing page
Blueprint of a conversion-focused landing page: a headline that matches the ad, proof before the call to action, one primary action, a short form routed to the CRM and a generate_lead event sent to GA4. A page built this way cut cost per conversion 89% for Office Design KZ.

A beautiful website that doesn’t convert is an expensive brochure.

Most websites are designed to win approval meetings, not buyers. They look finished, but they load slowly on a phone, bury the next step and can’t tell you which visit became a customer. Every paid click that lands there leaks budget.

We design around the next step your buyer should take (call, book or buy), then prove it with speed budgets, analytics and A/B tests. Redesigning an existing site? We plan the SEO migration before we touch a single URL.

  • Slow on the phone in your buyer’s hand

    Buyers judge your site on a phone, often on a weak connection. A slow first screen sends them straight back to the search results.

  • No obvious next step

    Three competing buttons, a long form and proof buried at the bottom. Visitors hesitate, then leave for a competitor who made it easy.

  • No tracking behind the form

    Leads arrive by email with no source attached, so ad budgets get set by guesswork instead of cost per customer.

What’s included in our web design and development services

Every build covers strategy, design, development, SEO, tracking and launch. You work with one senior team from discovery to handover, on a fixed scope agreed before work starts, and you get a site your team can edit without calling a developer.

  • Discovery and conversion strategy

    Goals, KPIs, audience and an analytics review. We map the path from first visit to booked call before a pixel is drawn.

  • Conversion-first UX and wireframes

    Page structure, message hierarchy and calls to action planned around one primary action per page, the same discipline as our landing pages and CRO.

  • High-fidelity UI in your brand system

    Custom, responsive design in your colors and type, built from reusable components so new pages stay consistent.

  • Development on the right platform

    WordPress, Webflow, Shopify, Odoo, React and Next.js, or Laravel, chosen for your team and your growth plan.

  • A Core Web Vitals budget

    Every page must pass Google’s Core Web Vitals on mobile, with LCP under 2.5 seconds as a hard line and 2.0 seconds as our target.

  • SEO, schema and redirect mapping

    SEO web design from the first wireframe: semantic HTML, metadata, JSON-LD structured data, XML sitemaps and a 301 map for every old URL.

  • GA4 and GTM tracking built in

    Calls, forms, bookings and purchases tracked as conversions and passed to your ad platforms and CRM.

  • Hosting, security and care plans

    SSL, DNS, transactional email, backups and monitoring at launch, then an optional care plan or a clean handover.

Every site ships against a written launch standard.

“Fast” and “SEO-ready” mean nothing without numbers. These are the checks every Impact Brains build must pass before it goes live, measured on mobile.

Thresholds follow Google’s Core Web Vitals “good” ratings at the 75th percentile, with tighter internal targets where we can hit them.

If a page misses the standard, it doesn’t launch. That rule is in every proposal.

Website launch checklist
CheckLaunch requirement
Largest Contentful Paint (LCP)Under 2.5 s on mobile; our target is under 2.0 s
Interaction to Next Paint (INP)Under 200 ms
Cumulative Layout Shift (CLS)Under 0.1; our target is under 0.05
AccessibilityWCAG 2.2 AA: contrast, visible focus states, form labels and heading order
Structured dataPage-type schema that passes Google’s Rich Results Test
SEO migrationEvery old URL 301-redirected; titles, metadata and schema preserved
TrackingGA4 events fire, GTM preview is clean and every form is tested end to end into your CRM
HandoverFull code, design file, asset and account handover

Website results that hold up to scrutiny.

We report the numbers your finance team cares about: cost per conversion and conversion rate, before and after the page went live.

B2B e-commerceLanding pageHerman Miller dealer

Office Design KZ, an official Herman Miller dealer, cut cost per conversion 89% with one dedicated B2B landing page.

Cost per conversion −89%
Before$74.55
After$8.05
Conversion rate 6×+
Before0.02%
After0.13%
  • Ads pointed to a dedicated B2B page instead of the homepage; targeting and budget stayed the same
  • An authority-first headline built on dealer credentials and warranty
  • A qualifying form and procurement-buyer language instead of consumer-store copy

Read the Office Design KZ case study 

B2B landing page built by Impact Brains for Office Design KZ, a Herman Miller dealer; cost per conversion fell from $74.55 to $8.05
The B2B landing page that replaced the homepage as the ad destination.
−57%
Healthcare · Google Ads

Facial plastic surgery practice, Washington, D.C.

Procedure-level campaigns, a dedicated consult page and tracking that separated calls, forms and booked consults cut cost per conversion from $141.68 to $61.12 while conversions grew from 34 to 99.

Read the case study 

See all case studies 

What clients say after the system goes live

Unedited feedback from the practices, service businesses and brands we build and run systems for.

Omnisend Testimonial for Google Ads Tracking
30 Dollar CPA Drop Testimonial
Google Ads Optimization Specialist Testimonial
Google Ads Professional Testimonial
Window Cleaning Business Ads and Landing Page Testimonial
Professional Google Ads Campaign Setup Testimonial
Google Ads and Facebook Marketing Testimonial
Changes in Google Ads Testimonial
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Read the full case studies 

Recent website and landing page builds

Built for paid traffic, measured from day one. Each links to the full case study.

  • Acoustic pod landing page for Framery and Silen phone booths, designed by Impact Brains for Office Design KZ
    Office Design KZ · B2B office furniture

    Acoustic pods landing page

    A dedicated page for Framery and Silen phone booths, with the ISO 23351-1 rating up front and a project-scoped quote form.

  • HIPAA-aligned GLP-1 weight-loss telehealth landing page built by Impact Brains for Premier Metabolic and Men’s Health Care
    Premier Metabolic & Men’s Health Care · Telehealth

    GLP-1 weight-loss program

    A HIPAA-aligned landing page with compliant patient intake, physician-led positioning and transparent pricing.

  • Man and Van service landing page with pricing above the fold and a postcode-distance checker, built by Impact Brains for Daygent
    Daygent · Home services (UK)

    Man & Van service launch

    A new service line with pricing above the fold, a live postcode-distance checker and an integrated booking flow.

See all case studies 

Which platform should you build your website on?

The one your team can run after launch. We recommend WordPress or Webflow for content-led marketing sites, Shopify for most e-commerce, Odoo when your website and ERP need to share data, and a custom React, Next.js or Laravel build when off-the-shelf platforms hit a ceiling.

Website platforms compared: what each is best for and when to choose it
PlatformBest forChoose it when
WordPress & WooCommerce logoWordPress & WooCommerceContent-led sites, blogs, SEO programs and WooCommerce storesYour team publishes often and wants full ownership and the largest plugin ecosystem
Webflow logoWebflowMarketing sites and landing pagesMarketers need to launch and edit pages fast, without a developer in the loop
Shopify logoShopifyMost e-commerce and DTC brandsYou want a reliable checkout and app ecosystem, with a conversion-tuned theme or a headless storefront
Odoo logoOdooBusinesses that already run Odoo ERPInventory, pricing, CRM and orders must stay in sync with the website
React & Next.js logoReact & Next.jsCustom web apps, portals and headless front endsYou need custom logic, integrations or performance that templates can’t deliver
Laravel logoLaravelRobust back ends, APIs and dashboardsYour site depends on custom data models or an admin your team runs daily
Node.js logoNode.jsReal-time, full-stack JavaScript applicationsYou need live data, bookings or calculators that update without a page reload

We’re platform-agnostic, so the recommendation follows your goals, not our preferences. We also hand-code standards-first HTML, CSS and JavaScript sites and design systems in Tailwind or Bootstrap.

How we build your website, the IMPACT way

Web design is the P, for Pages, in the IMPACT Marketing System™. Each step maps to a layer of the system, so your site launches already connected to your ads, tracking and CRM.

  1. Insight

    Discover

    Week 1

    An audit of your current site, analytics and competitors. Goals, KPIs and the conversion path, mapped before a pixel is drawn.

  2. Pages

    Design

    Weeks 2–3

    Conversion-first wireframes, then high-fidelity UI in your brand system. You approve every page before development.

  3. Pages

    Develop

    Weeks 3–5

    Clean, semantic, fast code on the right platform, with a CMS your team can edit. Weekly demos, no surprises.

  4. Attribution

    Launch

    Weeks 5–6

    QA against the launch standard, GA4 and GTM events, schema and 301 redirects, then a zero-downtime deploy.

  5. Tuning

    Optimize

    Ongoing

    Heatmaps, A/B tests and Core Web Vitals tuning, reviewed monthly against leads and revenue.

Most marketing websites launch in four to six weeks. E-commerce stores and custom builds take eight to twelve.

See how the IMPACT System works 

Why choose Impact Brains as your web design agency

Beautiful is the baseline. Results are the deliverable. Every decision, from typography to caching, is held against one question: does this move the metric?

  • Built as part of a system

    Your site ships connected to your ads, tracking and CRM, so every page is measured in leads and revenue, not pageviews.

  • Speed and SEO are requirements

    Performance budgets, schema and redirect maps sit in the launch standard, so rankings compound instead of collapsing after a redesign.

  • Fixed scope, fixed price

    You know what you’re getting, what it costs and when it launches. Weekly demo days keep decisions moving.

  • You own everything

    Ad accounts, analytics, Tag Manager, pages and data stay in your name. Clean handover, any time.

Websites for businesses where every lead has a dollar value

Healthcare needs trust and HIPAA-aligned intake; local services need click-to-call; e-commerce needs a fast checkout; manufacturers need procurement-ready pages.

  • Healthcare & aesthetics

    Compliant campaigns, trust-first pages and tracking that follows a click to a booked consultation without exposing patient data.

    Healthcare marketing 
  • Local & home services

    Call-first campaigns for HVAC, pest control, plumbing, roofing and cleaning, measured in booked jobs.

    Local lead generation 
  • E-commerce & DTC

    Feed-first Shopping, creative testing and server-side purchase tracking, measured in contribution margin.

    E-commerce growth 
  • B2B & manufacturing

    Procurement-ready pages and pipeline-weighted bidding for dealers, distributors and manufacturers.

    See a B2B result 
Conversion-focused landing page blueprint by Impact Brains: message-matched headline, proof before the call to action, one primary action, a short CRM-connected form and GA4 tracking
The landing page blueprint we start every build from.

Web design & development FAQs

How much does a website cost?

Marketing websites typically start around $500 and e-commerce builds around $1,000. Custom web applications are priced per scope. The biggest cost drivers are page count, integrations such as booking, CRM or ERP, and content. After a discovery call, we send a fixed quote within 48 hours.

How long does it take to build a website?

Most marketing websites launch in four to six weeks. E-commerce stores and custom web applications typically take eight to twelve weeks, depending on integrations and how ready your content is. You get a fixed scope, weekly demos and a launch date agreed before development starts.

Which platform should I choose for my website?

Choose the platform your team can run after launch. We recommend WordPress or Webflow for content-led sites, Shopify for most e-commerce, Odoo when your website and ERP need to share data, and a custom React or Laravel build when off-the-shelf platforms hit a ceiling.

Will a website redesign hurt my SEO?

Not if the migration is planned. We crawl your current site, map every existing URL to its new home with 301 redirects, and preserve titles, metadata and structured data. After launch we monitor rankings, crawl errors and Search Console so your traffic carries over.

What makes a website conversion-focused?

A conversion-focused website is designed around one next step per page, such as a call, a booking or a purchase. It loads fast on mobile, matches the message of the ad or search that brought the visitor, puts proof near every call to action and tracks every lead back to its source.

Do you design websites for manufacturers and B2B companies?

Yes. B2B and manufacturing buyers are procurement teams, so we build for them: spec sheets, certifications, dealer credentials, quote forms that qualify the project, and tracking that ties each inquiry to its source. Our Office Design KZ page cut cost per conversion 89%.

Do you handle hosting, security and ongoing support?

Yes. We set up fast, secure hosting, SSL, DNS, transactional email, backups and monitoring as part of every launch. Afterward you can choose a care plan covering updates, security, content edits and conversion testing, or take a clean handover.

Do I own my website and its code?

Yes. You own the code, design files, content, domain and every account we set up, including analytics, Tag Manager and hosting. We work inside your accounts wherever possible, so there is no lock-in.

Free website audit

Get a free website audit and a fixed quote.

Send us your current site or your brief. We’ll show you what’s costing you leads, then send a fixed-scope, fixed-price quote. No agency theater. No 80-slide proposals.

  1. Tell us about the projectIt takes about two minutes.
  2. Get your audit and a discovery callWe review your site and talk through goals, platform and timeline in 30 minutes.
  3. Receive a fixed quote within 48 hoursFixed scope, fixed price and a launch date you can plan around.
−89%cost per conversion for Office Design KZ after we built their dedicated B2B landing page

Request your free website audit

Three required fields. We’ll take it from there.

Free and no obligation. See our privacy policy.

Prefer to talk it through?

Book a 30-minute strategy call with our senior team, led by Dr. Muhammad Abdullah. Bring your numbers and your goals, and leave with a clear next step.