E-commerce marketing agency · Profit-first growth
Feed-first Shopping and Performance Max, Meta and YouTube creative testing, CRO sprints and server-side purchase tracking, all measured against contribution margin, on Shopify, WooCommerce, Odoo or a custom store.
Contribution per $100 of revenueillustrative order economics
A 4.0× ROAS looks great in Ads Manager. Whether it makes money depends on the lines above it.
Stores and channels we run
An e-commerce marketing agency grows online sales across Google Shopping, paid social, SEO, email and conversion rate optimization. The best ones measure success by contribution margin and customer lifetime value, not platform-reported ROAS, and fix purchase tracking before scaling spend.
Most stores aren’t short of traffic or tools. They are short of a system that connects them: a feed that tells Google what each product earns, creative that keeps Meta fed, pages that convert the traffic you already pay for, and purchase data the platforms can trust.
We build that system as one team. It is the e-commerce version of the IMPACT Marketing System™, with email and SMS flows to turn first orders into repeat ones.
E-commerce isn’t broken because you have a bad product. It’s broken because the marketing system underneath your store was never engineered for unit economics, attribution and compounding growth.
Every new customer costs more than the last. Without margin-aware bidding and CRO, you’re scaling losses, not revenue.
One channel holds everything up. You need a diversified, attribution-aware mix across Google, Meta and YouTube.
Paid traffic lands on a generic product page and bounces. Ad landing pages are a discipline of their own.
Competitors with weaker products outrank you on category and product-type searches, and organic compounds for years.
Nobody runs structured tests on product pages, cart or checkout, so the traffic you pay for converts the same every month.
The account is being maintained, not engineered. Nothing in the plan explains where the next 2× comes from.
Your break-even ROAS is the return on ad spend where an order neither makes nor loses money after product costs, fees and returns. Below it, every sale loses money. Enter your numbers to see your break-even and the ROAS you need to hit your profit target.
Break-even ROAS = 1 ÷ contribution margin before ad spend. With a 48% margin before ads, break-even ROAS is about 2.08×.
Example: an $80 average order with 40% cost of goods and 12% shipping, payment and return costs leaves $38.40 per order before ads. Break-even ROAS is 2.08×; to keep 10% of revenue as profit, you need about 2.63× and can pay up to $30.40 per order in ads.
One team, six integrated services, sequenced so each one makes the next more profitable.
Feed rebuilds with custom labels, asset groups by margin tier and Search coverage on Google and Microsoft Ads.
Google Ads managementVideo-first prospecting and retargeting with a creative testing system and catalog ads.
Meta Ads managementCategory and product page optimization, technical SEO and content mapped to how your store makes money.
Ask for an SEO reviewStructured tests on product pages, cart and checkout, backed by GA4 and session data.
CRO and landing pagesFast stores built to convert paid and organic traffic, including Odoo commerce connected to your ERP.
Web design and developmentGA4 e-commerce, server-side GTM, Meta Conversions API and margin-aware conversion values.
Tracking setupThe same product, the same traffic. What changes is how fast a visitor understands it, trusts it and buys it.
An excerpt from our full e-commerce audit. Each point is cheap to fix and compounds on every visitor you already pay for.
The first screen must answer what it is and why now, before anyone scrolls.
Most store traffic is mobile; the buy button should never scroll out of reach.
Star rating and review count visible before the scroll, not buried in tabs.
Guarantee, free shipping and secure checkout at the decision point, not in the footer.
Stock levels, shipping cut-offs or seasonal dates you can verify. No fake countdowns.
Inline variant and price updates keep shoppers in the flow.
Real customer photos and a best-seller row answer “will it suit me?” faster than studio shots alone.
A free-shipping progress bar and a one-click bundle, instead of generic “related products”.
Platform ROAS tells you what each ad platform claims. Blended ROAS (MER) tells you what all marketing returned. Contribution margin tells you whether you made money. We report all three, and make budget decisions on the last two.
| Metric | What it measures | Blind spot |
|---|---|---|
| Platform ROAS | Revenue each ad platform attributes to itself, divided by its spend | Platforms over-claim; the totals add up to more than your actual sales |
| Blended ROAS (MER) | Total revenue divided by total marketing spend | Mixes new and returning customers |
| Contribution margin | Revenue minus product costs, fees, returns and ad spend | Needs real cost data per product |
| New-customer CAC | Marketing spend divided by first-time customers | Ignores how much those customers buy later |
| LTV to CAC ratio | Customer lifetime value compared with acquisition cost | Takes months of data to read reliably |
Your break-even ROAS, from the calculator above, is the line every campaign is judged against.
We measure success in purchases, cost per purchase and margin, not impressions or awards. Every figure links to a case study.
A dedicated B2B landing page cut cost per conversion from $74.55 to $8.05 and lifted conversion rate from 0.02% to 0.13%, with no change to targeting or budget.
GTM cleanup, GA4 with enhanced e-commerce, Meta Pixel and Conversions API, and an attribution audit, so Google and Meta bid on complete purchase data again.
726K views and 11.3M impressions at roughly $0.003 per view, with AI-driven audience selection focused on viewers likely to engage.
Unedited feedback from the practices, service businesses and brands we build and run systems for.
The IMPACT Marketing System™, tuned for online stores: we rebuild the engine before we scale the spend.
Ad accounts, analytics, feed and CRO audit, plus your break-even ROAS by product line.
Server-side purchase tracking, GA4 e-commerce events and margin-aware conversion values.
Feed rebuild, campaign architecture, landing and product page fixes.
Disciplined launch with creative testing, structured A/B tests and daily checks for the first 30 days.
Weekly creative refresh, monthly CRO sprints, retention flows and quarterly attribution reviews.
Paid search and Shopping usually move within weeks; SEO and CRO compound over months.
See the IMPACT Marketing SystemMost agencies maintain accounts and report platform ROAS. We engineer the next stage of growth and report contribution margin, because the same team runs your feed, your creative, your pages and your tracking.
Targets set from your break-even ROAS and margin tiers, not from what looks good in a dashboard.
Titles, attributes and custom labels rebuilt so Google knows what each product earns.
Every 1% of conversion rate is revenue at zero extra media spend.
Ad accounts, analytics, Tag Manager, pages and data stay in your name. Clean handover, any time.
It grows online sales profitably across Google Shopping, paid social, SEO, email and conversion rate optimization, ideally measuring success by contribution margin and customer lifetime value rather than platform-reported ROAS.
There is no universal number. A good ROAS is one above your break-even ROAS, which is 1 divided by your contribution margin before ad spend. A store with a 48% margin breaks even at about 2.1×; a store with a 25% margin needs 4×.
Work backward from your break-even ROAS and your growth target. Start where intent is highest (Shopping and branded search), prove profitable cost per order, then scale budget into Performance Max, Meta and YouTube in steps.
Yes. We rebuild the product feed, segment asset groups by margin tier with custom labels, exclude brand traffic where it inflates results, and test against Standard Shopping before scaling.
Yes. We build Shopify, WooCommerce, Odoo and custom stores, and every build ships with GA4 e-commerce tracking, server-side purchase events and a speed budget.
Yes. B2B buyers need different pages and tracking: quote requests, account pricing and procurement-ready content. Our dedicated B2B landing page for a Herman Miller dealer cut cost per conversion 89%.
Shopping and search campaigns usually show movement within two to four weeks of a clean relaunch. Meta stabilizes in 30 to 60 days. SEO and CRO compound over three to six months.
Free e-commerce profit audit
Tell us about your store. Within two business days you’ll get a recorded walkthrough of where your ads, feed, tracking and product pages leak margin, plus a prioritized 30-day plan. No pitch. No pressure. Just clarity.
Three required fields. We’ll take it from there.
Free and no obligation. See our privacy policy.
Book a 30-minute strategy call with our senior team, led by Dr. Muhammad Abdullah. Bring your numbers and your goals, and leave with a clear next step.
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