Services · One team, every layer
Choose a single service or the full system. Either way, it plugs into the IMPACT framework, shares one tracking setup and gets measured against revenue, by the senior team that builds it.
Your system, by layer16 services, 1 team
Tuning runs across all of them: weekly tests and a monthly revenue review.
A performance marketing agency plans and runs the channels that bring customers (ads, SEO and AI search), builds the pages that convert them, tracks every result to revenue and automates follow-up. The best ones are paid on scope, not ad spend, and report cost per customer.
Most agencies sell channels. You hire one for ads, another for the website, a freelancer for tracking and a tool for follow-up, and nobody owns the cost of a customer.
Impact Brains builds Client and Patient Acquisition Systems instead: the website is what you see; the system behind it is what we build.
The system is the same; it’s tuned to how your customers decide and what one of them is worth.
Compliant ads, trust-first pages and HIPAA-aligned tracking: the Patient Acquisition System.
Healthcare marketingMaps, call-first ads and speed-to-lead for home and local services.
Local lead generationFeed-first Shopping, creative testing and CRO, measured in margin.
E-commerce growthDemand capture and creation where buyers are ready to act.
Search, Performance Max, Shopping and Local Services Ads, measured to customers.
Google Ads servicesFacebook and Instagram on the Conversions API, with a creative testing system.
Meta Ads servicesGet named by ChatGPT, AI Overviews, AI Mode, Gemini and Perplexity.
AI search servicesPages engineered to turn attention into action.
Fast, SEO-ready websites on WordPress, Webflow, Shopify, Odoo and custom stacks.
Web design servicesMessage-matched pages for every ad group, built for speed and trust.
Landing pages servicesResearch-led audits and A/B tests on the traffic you already pay for.
CRO servicesOne source of truth from click to customer.
Measurement plans, GA4, Tag Manager and conversion APIs, QA’d and documented.
Tracking servicesServer-side GTM, Meta CAPI and enhanced conversions, privacy-first.
Server-side servicesCall tracking, CRM stages and offline conversions back to the ad platforms.
Attribution servicesFollow-up that happens in minutes, every time.
Speed-to-lead, reminders, reviews and reactivation in your CRM.
CRM servicesLifecycle flows that earn from the customers you already have.
Email & SMS servicesFour ways to start. Every one includes a tracking baseline, because we won’t optimize what we can’t measure.
Every layer, one team, one monthly fee. A 90-day initial term, then month to month.
One channel, such as Google Ads, run the IMPACT way, with tracking included.
A website, landing pages, tracking stack or CRM, scoped and quoted within 48 hours.
A recorded walkthrough of every layer and a 30-day action plan, yours to keep.
One result from each layer, each with a published case study.
Cost per conversion fell from $72.82 to $37.07, conversions rose from 24 to 74 and phone calls from 6 to 40 a month, in the first month after the rebuild.
Procedure-level campaigns, a dedicated consult page and tracking that separated calls, forms and booked consults cut cost per conversion from $141.68 to $61.12 while conversions grew from 34 to 99.
A dedicated B2B landing page cut cost per conversion from $74.55 to $8.05 and lifted conversion rate from 0.02% to 0.13%, with no change to targeting or budget.
83.3K purchases in nine months at a $0.64 cost per conversion, on $20K+ a month in ad spend across Google, Bing and YouTube.
Unedited feedback from the practices, service businesses and brands we build and run systems for.
When ads, pages, tracking and follow-up are built together, each layer makes the others cheaper, and someone is accountable for the cost of a customer.
Ads, pages, tracking and follow-up are built together, so each layer makes the others cheaper.
The people who design your system are the people who run it. No hand-off to junior coordinators.
A flat monthly retainer, never a percentage of ad spend. A 90-day initial term, then month to month.
Ad accounts, analytics, Tag Manager, pages and data stay in your name. Clean handover, any time.
Yes. Many clients start with one channel or a tracking rebuild. Every single-service engagement still includes a tracking baseline, because we won’t optimize what we can’t measure.
No. Management is a flat monthly retainer based on scope and complexity, so our incentive is your cost per customer, not a bigger budget.
The senior team that designs your system runs it, led by Dr. Muhammad Abdullah (Pharm.D, MBA) with Zain Haider on design, CRO and automation.
Healthcare and aesthetics, local and home services, e-commerce and B2B. Each has its own page explaining how the system is tuned.
With the free growth audit. It checks every layer and tells you which one is leaking the most revenue, so you start where the return is highest.
Free growth audit
Within two business days you’ll get a recorded walkthrough of your ads, website, tracking and follow-up, with the three fixes that will move your numbers fastest.
Three required fields. We’ll take it from there.
Free and no obligation. See our privacy policy.
Book a 30-minute strategy call with our senior team, led by Dr. Muhammad Abdullah. Bring your numbers and your goals, and leave with a clear next step.
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