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Case studies

Proof, not promises.

Systems we built, the problems they solved and the numbers they moved. Filter by your industry, the work you’re hiring for, or the layer of the system.

  • 20 published case studies
  • Before and after numbers
  • Every result sourced

  • Healthcare · Google Ads

    −57%

    cost per conversion for a facial plastic surgery practice

    Read the case study

  • Local services · Google Ads

    5.6×

    conversions on the same budget for a pest control company

    Read the case study

  • E-commerce · Google, Bing & YouTube

    83.3K

    purchases at a $0.64 cost per conversion for Direct Bed

    Read the case study

  • Local services · Google Ads

    −44%

    cost per conversion while an auto glass budget scaled 90%

    Read the case study

  • Health & wellness · Meta Ads

    −97.8%

    cost per lead for a health and wellness summit

    Read the case study

  • B2B · Landing page

    −89%

    cost per conversion for a Herman Miller dealer

    Read the case study

Headline results: −57% cost per conversion for a facial plastic surgery practice; 5.6× conversions on the same budget for a pest control company; 83.3K purchases at a $0.64 cost per conversion for Direct Bed; −44% cost per conversion while an auto glass budget scaled 90%; −97.8% cost per lead for a health and wellness summit; −89% cost per conversion for a Herman Miller dealer.

Built on the platforms you run

  • Google Ads
  • Meta
  • YouTube
  • TikTok
  • Microsoft Ads
  • GA4
  • Server-side GTM
  • HubSpot
  • GoHighLevel
  • Odoo
  • Shopify
  • Webflow
  • WordPress
  • Zapier

$7M+ ad spend managed60+ projects delivered9 countries with live tracking55+ active certifications

[01] Featured

Featured case study

A local business that scaled without paying more per customer, then opened a second location.

Local services · Google AdsKentuckyFeatured

An auto glass company cut cost per conversion 44% while scaling its budget 90%, then opened a second branch.

Rising lead costs, patchy tracking and unstable campaigns. We rebuilt the Google Ads account around the areas and services that booked, fixed conversion tracking, then added budget in steps with a CPA check before each increase.

Cost per conversion −44%
Before$72.21
After$40.68
Monthly ad budget +90%
Start1×
Month 51.9×

Read the auto glass case study

Scaled for five monthsSecond branch

Cost per conversion$72.21 → $40.68

Bars show the direction of cost per conversion by month, indexed to month one; the published figures are the start and end values. Source: auto glass case study

[02] All case studies

Every case study, filterable

Pick your industry, the work you need and the layer of the system. Each card shows the headline numbers; the case study shows how we got there.

Industry
What we built
IMPACT layer

20 of 20 case studies

[03] Numbers

The numbers across every system

What the portfolio adds up to, in the proof ledger’s exact wording.

  • $7M+ad spend managed
  • 60+projects delivered
  • 55+active certifications
  • 50+GTM accounts managed across 9 countries

How we report results

Every headline number comes from the client’s own ad and analytics accounts, with the before period, the after period and the channels stated in the case study. Where a project was a launch with no before period, such as a new landing page, the card says what we built instead of claiming a lift.

What clients say after the system goes live

Autoplays. Tap a review to read it full size.

See all 20 case studies

[04] FAQ

Questions about our results

How we measure, what’s typical and how to find a case like yours.

Still deciding?Ask us on a 30-minute call. Book a time

What results can a marketing system produce?

Across our published case studies: cost per conversion down 44% to 89%, 5.6× conversions on the same budget, and 83.3K e-commerce purchases at $0.64 each. Results depend on the starting point, the market and the budget.

Are these results typical?

No result is typical, and we don’t promise any of them. Each shows what happened for a specific client with a specific starting point. Your free audit shows what’s realistic for your business.

How do you measure results?

In the numbers the business runs on: cost per conversion, booked jobs, new patients, purchases and revenue, reconciled with the CRM where possible, not clicks or impressions.

Do you have case studies in my industry?

Use the industry filter above. We’ve published results in healthcare and aesthetics, telehealth, local and home services, e-commerce, B2B and creator campaigns. If yours isn’t listed, the audit shows the closest match.

Related reading and services

Free growth audit

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Start with a free, recorded audit of your ads, tracking, website and follow-up. We’ll show you which case study is closest to your situation and what we’d fix first.

  1. A 40-point reviewAds, GA4 and GTM, server-side tracking, pages and speed-to-lead, checked against revenue.
  2. A recorded walkthroughDelivered within two business days, yours to keep.
  3. Three ranked fixesA prioritized 30-day action plan, whether you hire us or not.
$7M+in ad spend managed across healthcare, local, e-commerce and B2B accounts
Recorded by our senior team, the same people who would build your system.

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