A shortened form, built to earn trust from a new brand.
A long booking form paired with low established trust was causing visitors to abandon the process before completing a submission. We built a dedicated, low-friction page for the vehicle cleaning line.
The Problem
A long form, a new brand, and mid-funnel drop-off.
For a service involving someone else handling their car, prospective customers wanted a fast, low-friction way to get a quote without over-committing information upfront.
The Approach
Tuned to this service's buyer.
Credibility First
"Vetted specialists" before the ask
A direct, benefit-led headline ("A Spotless Vehicle, Without Lifting A Finger") paired with a real image of a freshly detailed vehicle to set expectations visually.
Shortened Intake
Name, postcode, email, mobile, one detail field
Built around the same friction-reduction logic used consistently across Daygent's service lines.
Dual CTA Structure
Call now or request a quote
An immediate alternative path for visitors who aren't ready to fill out a form yet.
Results
A dedicated destination for paid traffic.
A focused, low-friction landing page for Daygent's vehicle cleaning line, designed to correct the mid-form abandonment they were experiencing and give them a dedicated page to run paid traffic against for this service.
Less friction. More completed quotes.
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