The highest-trust service on the platform got a trust-first page.
Pet care carries a uniquely high trust bar — people are far more cautious about who they let into their home and around their pet than about most other household services.
The Problem
A high-trust service, on a general form.
Combined with Daygent being a new brand, the original long-form booking flow was losing prospective customers before they completed a submission.
The Approach
Trust addressed before anything is asked.
Emotional, Ownership-Relevant
"Vetted, caring pet sitters and walkers you can trust"
Directly in the subheading — addressing the trust concern before asking for anything.
Authentic Imagery
A real lifestyle photo, not stock-generic
A genuine pet-and-owner moment reinforces authenticity for a new brand still building reputation.
Parallel Phone Path
Talk to a person before submitting any information
Important for a first-time customer trusting someone with their pet, alongside a short-form intake (name, postcode, email, mobile, one open field).
Results
A ready-to-run destination for the trust-sensitive buyer.
Daygent now has a purpose-built pet care landing page addressing the specific trust barrier this service faces, with a shortened form designed to reduce the drop-off they were seeing.
Trust addressed first. Conversions follow.
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