Shortening the distance between "I need this" and "submitted."
A long booking form combined with low established brand trust caused most visitors to abandon the process mid-conversion. We built a trimmed-down form with lower-commitment framing to reduce drop-off.
The Problem
Two compounding issues driving people away.
The booking form was too long, and since Daygent was a new, unestablished brand, visitors didn't yet trust the payment and booking process enough to push through a lengthy form.
The Approach
Shortening the distance to submitted.
Direct Headline
"Get Your Home Back In Order — We'll Take Care Of It"
Speaks to the exact pain point directly, paired with a low-commitment framing: "Book in minutes, relax the rest of the day."
Trimmed-Down Form
Only what's essential to first contact
Name, postcode, email, mobile, and one open text field — removing every field that wasn't essential.
Dual-Path CTA
Submit the form or call directly
A lower-trust-barrier alternative for hesitant new-brand visitors, with clean orange-on-white branding to visually signal legitimacy.
Results
A page short enough to actually complete.
A streamlined landing page purpose-built to reduce the mid-form drop-off Daygent was experiencing — giving them a page they can confidently run ads against, with a form short enough to complete and a call-based alternative for visitors who aren't ready to trust an online form from a new brand yet.
A shorter form. A page people finish.
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