Launching a fourth service line, priced to out-transparent the competition.
Daygent asked for a fast-tracked Man & Van service — one driver, one Transit-sized van, small removals only. The brief called for full pricing above the fold, a live postcode-distance checker, and zero hidden fees to stand out from quote-form competitors.
The Brief
A new service, with a narrow window to launch it right.
Daygent wanted this prioritised for fast launch — a dedicated page, homepage placement, booking flow integration, and paid campaigns ready to go the moment the site updates landed. Three things had to be true from day one.
The Approach
Pricing transparency as the core differentiator.
Full Pricing, No Form Required
£50/hr, £75/hr with a second man, above the fold
Base rate, 2-hour minimum, second-man add-on, and mileage surcharge all visible before any commitment — directly against the "request a quote" pattern most competitors use.
Live Postcode Checker
Instant price and zone confirmation
A visitor enters their postcode and hours needed, and sees an instant quote — free within 5 miles, +£10 per additional 5-mile band, with a one-tap second-man toggle.
Scope-Filtering Copy
"What Fits In A Transit-Sized Van"
An explicit can-move / can't-move comparison filters out full house removals and oversized items before a lead is even submitted, keeping enquiry quality high.
Local Relevance
A named service-area list, not a vague radius claim
Kingston, Surbiton, New Malden, Tolworth, Berrylands, Chessington, Thames Ditton, Worcester Park, Richmond, Twickenham, Teddington, and Hampton are named directly on the page — reinforcing local search relevance and giving nearby visitors instant confirmation they're covered.
Repeated, Tappable CTAs
Click-to-call and booking form, above the fold and again at close
A tappable phone number sits beside the hero CTA for mobile paid traffic, with the full booking form repeated at the bottom of the page for visitors who scroll through the FAQ first.
Trust & Conversion Signals
Built to hold up under paid traffic scrutiny.
Results
Launch pending — campaign data to follow.
The page, booking flow, and homepage placement are built and ready. Meta and Google Ads campaigns targeting the 5-mile Kingston upon Thames radius, along with conversion tracking, are prepared to launch alongside the site update — this case study will be updated with real performance data once the campaign is live.
Launching a new service line? We'll build the page, the pricing logic, and the campaign in parallel.
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