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CASE STUDY · LOCAL SERVICES

Scaling Lead Generation for a Canadian Pest Control Company with Google Ads

How strategic Google Ads optimization increased conversion rates and improved lead efficiency for a pest control business in Canada. 


5.6x

Increase in Conversion Rate

4.7%

Reduction in Cost Per Lead

Same

Advertising Budget

CLIENT

Mega Pest Control

INDUSTRY

Local Services · Pest Control

SERVICES

Google Adwords

SEO

Internet Marketing

Google Analytics

Search Engine Marketing


ENGAGEMENT

Google Ads Growth Management

THE CHALLENGE

Where the auto glass business was stuck.

The company was facing high cost-per-lead issues and inefficient campaign performance that limited scalability.

Despite ongoing ad spend, the campaigns were not converting efficiently enough to maximize lead volume or produce consistent returns.

The goal was to improve campaign efficiency, increase conversion rates, and create a stronger lead generation system without increasing overall spend.

High incease of cost per conversion
Inconsistent quality of leads willing to buy
Weak keyword targeting structure
Conversion tracking discrepancies
Poor visibility into campaign performance
Limited scalability across service areas


OUR APPROACH

A proven 5-phase growth system.

  • 1
    Google Ads Campaign Optimization
  • 2
    Conversion Rate Improvements
  • 3
    Cost Efficiency & Scaling

PHASE 1 · Google Ads Campaign Optimization

We restructured and optimized the existing Google Ads campaigns to improve targeting accuracy, reduce inefficiencies, and strengthen lead quality.
This allowed the campaigns to focus more heavily on high-intent users actively searching for pest control services.

Google Ads Campaign Optimization Search Advertising Lead Generation

PHASE 2 · Conversion Rate Improvements

Landing page and campaign optimization efforts were aligned to improve user conversion behavior and increase the percentage of visitors turning into leads.
By improving the overall conversion process, the campaigns generated stronger performance from the same advertising budget.

Conversion Optimization Lead Quality User Intent Performance Marketing

PHASE 3 · Cost Efficiency & Scaling

Continuous optimization helped reduce wasted spend while increasing overall lead output.
This created a more efficient acquisition system capable of generating more leads without requiring additional advertising investment.

CPL Reduction Budget Efficiency Performance Scaling Campaign Refinement
RESULTS

What changed for our client.

0
Increase in Conversion Rate
0
Reduction in Cost Per Lead
Same
Advertising Budget
RESULTS

Following the optimization process, the pest control company experienced a 5.6x increase in conversion rate while also reducing cost per lead by 4.7%.

The improved campaign structure and ongoing optimizations helped generate more leads using the same advertising budget, creating a more efficient and scalable Google Ads system for the business.

analytics graph showcasing trend of company

TESTIMONIALS

What the client has to say about us.

testimonial of pest control company showcasing satisfaction

testimonial of pest control company showcasing satisfaction

TOOL & PLATFORMS USED

Google Ads

Google Analytics 4

Google Tag Manager


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