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CASE STUDY · E-COMMERCE / SHOPIFY SERVICES

Scaling Ecommerce Sales for Direct Bed with Google, Bing & YouTube Ads

How a Canadian mattress ecommerce brand scaled purchases and reduced CPC while maintaining efficient ad spend 


83.3k

Purchases

$20k+

Month Ad Spend

$0.64

Cost per Conversion

CLIENT

Direct Bed

INDUSTRY

E-Commerce / Shopify

SERVICES

Google Ads

Bing Ads

YouTube Ads


ENGAGEMENT

Google, Bing and YouTube Ads Growth Management · 9 Months

THE CHALLENGE

Where direct bed was struggling.

Direct Bed was operating in a highly competitive ecommerce niche where customer acquisition costs can quickly rise due to aggressive bidding environments and broad competition.

The primary challenge was scaling purchase volume across multiple advertising channels while keeping click costs controlled and maintaining profitable campaign performance.

With significant monthly ad spend already in place, the campaigns required ongoing optimization to improve efficiency, audience quality, and conversion consistency without increasing budget pressure.

Rising cost per conversion
Inconsistent lead quality
Weak keyword targeting structure
Conversion tracking discrepancies
Poor visibility into campaign performance
Limited scalability across service areas


OUR APPROACH

A proven 3-phase growth system.

  • 1
    Multi-Platform Advertising Strategy
  • 2
    Conversion-Focused Campaign Optimization
  • 3
    Ecommerce Audience Targeting

PHASE 1 · Multi-Platform Advertising Strategy

We developed a cross-platform acquisition strategy across Google, Bing, and YouTube to maximize visibility throughout the customer journey.
This allowed the brand to capture high-intent shoppers from search campaigns while simultaneously building awareness and remarketing audiences through video advertising.

Google Ads Bing Ads YouTube Ads E-Commerce Scaling

PHASE 2 · Conversion-Focused Campaign Optimization

Campaign structures were refined to prioritize high-performing products, optimize bidding efficiency, and improve overall traffic quality.
By continuously monitoring performance data and audience behavior, we reduced wasted spend and improved cost efficiency across paid traffic channels.

Smart Bidding Audience Optimization Campaign Structuring Conversion Optimization

PHASE 3 · Ecommerce Audience Targeting

We focused on targeting audiences with stronger purchase intent using search behavior, remarketing data, and platform learning signals.
This helped improve engagement quality while supporting scalable purchase growth across the entire campaign period

Purchase Intent Audiences Retargeting Behavioral Targeting Funnel Optimization
RESULTS

What changed for our client.

0
Purchases
0
Month Ad Spend
0
Cost Per Conversion
RESULTS

Over a 9-month period, the campaigns generated more than 83.3K purchases while maintaining efficient advertising performance across Google, Bing, and YouTube.

Through continuous optimization and strategic audience targeting, cost-per-click was reduced to just $0.64, allowing the brand to scale traffic and conversions more efficiently within the existing advertising budget.

The improved campaign structure and platform optimization helped Direct Bed increase ecommerce sales performance without requiring additional ad spend, creating a more scalable and sustainable acquisition system.

analytics of the company showcasing an upward trend


TOOL & PLATFORMS USED

Google Ads

YouTube Ads

Bing Ads


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